Seoul’s Top 3 Hottest Shopping Districts

K-beauty and K-fashion are gaining popularity not only among Asian women but also among women around the globe, Shopping has become an important part of traveling to Korea. For busy travelers, where every minute counts, we would like to recommend the three hottest shopping districts in Seoul, tailored to meet your shopping needs.

Our first destination is Garosu-gil

What is the one must-have item on your Korean shopping list? For most people, it’s cosmetics. Since Korean women favor clean and fair skin along with natural-looking color makeup, Korean beauty brands focus on a wide variety of functional cosmetics and color cosmetics with lovely color palettes.
More than anything, affordable prices combined with high quality that make Korean cosmetics an essential shopping item for visitors to Korea.

One of Seoul’s main shopping districts, Garosu-gil is home to flagship stores, concept stores and major Korean beauty brands such as Etude House, Innisfree, Banila Co., and Moonshot.
Skinfood, in particular, runs a café along with a cosmetics store, where you can taste fresh salads, Korean shaved ice desserts, and other delicacies. 3CE, a beauty brand popular among women in their 20s, operates a powder room based on the concept of a beauty parlor, where you can test a variety of beauty products. Jung Saem-mool, well-known as a makeup artist for many Korean wave stars, also runs a flagship store on Garosu-gil road. The flagship store is gaining attention as visitors can receive touch-ups from beauty experts and try products not easily available.
Likewise, the area is packed with health supplement stores popular among women in their 20s and 30s, such as Olive Young, LOHB’s, and Watsons, which makes it easy to compare and purchase a wide range of cosmetic products.

Our second destination is Hongdae
(Hongik University Street)

A popular shopping district for young Koreans as well as foreign tourists, Hongdae is home to numerous road boutiques that carry various designs of affordable items as well as vintage shops managed by unique personalities. As these shops coexist with major Korean brand stores, you can find something that suits your tastes while shopping. Moreover, the area has recently drawn numerous flagship stores from the hottest fashion brands as Hongdae grows into a mecca for fashion and trend-conscious consumers. Plus, the Hongdae Flea Market is held every Saturday at the Hongdae Playground. This is an event where young artists sell a wide range of handmade crafts, so if you have time, don’t miss it!

Our final destination is Hannam-dong
near the Hangang River

Hannam-dongexudes a more sophisticated and urbane image than the neighboring area of Itaewon. The area boasts numerous chic stores that please the eyes, such as Beaker, a lifestyle select shop frequented by famous entertainers and fashion types; the flagship store of Series Corner; Platform Place, a premium concept store; and J’aime blanc, a lifestyle store featured in many interior design magazines. Moreover, young designers often show off their wares at small galleries in the area, so strolling and looking around every nook and cranny of the alley offers a uniquely enjoyable experience
* This page was last updated on January 31, 2018, and therefore information may differ from what is presented here!


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