Our first destination is Garosu-gil
What is the one must-have item on your Korean shopping list? For most people, it’s cosmetics. Since Korean women favor clean and fair skin along with natural-looking color makeup, Korean beauty brands focus on a wide variety of functional cosmetics and color cosmetics with lovely color palettes.
More than anything, affordable prices combined with high quality that make Korean cosmetics an essential shopping item for visitors to Korea.
One of Seoul’s main shopping districts, Garosu-gil is home to flagship stores, concept stores and major Korean beauty brands such as Etude House, Innisfree, Banila Co., and Moonshot.
Skinfood, in particular, runs a café along with a cosmetics store, where you can taste fresh salads, Korean shaved ice desserts, and other delicacies. 3CE, a beauty brand popular among women in their 20s, operates a powder room based on the concept of a beauty parlor, where you can test a variety of beauty products. Jung Saem-mool, well-known as a makeup artist for many Korean wave stars, also runs a flagship store on Garosu-gil road. The flagship store is gaining attention as visitors can receive touch-ups from beauty experts and try products not easily available.
Likewise, the area is packed with health supplement stores popular among women in their 20s and 30s, such as Olive Young, LOHB’s, and Watsons, which makes it easy to compare and purchase a wide range of cosmetic products.